From marketers to developers, INBOUND 2020 brought hundreds of speakers, thousands of people, and millions of ideas for organizations to stand out in our virtual world.
Below you’ll hear how INBOUND incorporated accessibility into their remote event, as well as the biggest accessibility trends mentioned in sessions.
Accessibility at INBOUND 2020
Once again, accessibility was ever-present during this virtual event and we are here for it.
One of the most notable accessibility features at INBOUND 2020 was the accessibility toolbar provided by AudioEye. Attendees could turn on essential accessibility features to help them navigate the 2-day conference.
Another feature, which we obviously loved, was that they provided captions on all sessions! Captions are great for online events because they increase engagement, comprehension, and improve the overall experience.
What INBOUND 2020 Speakers Had to Say About Accessibility
Last year at INBOUND 2020, we heard a lot about captioning and transcription for video. Many speakers touched on the benefits of accessible video for engagement, inclusivity, and searchability.
This year, speakers spoke on the importance of accomodating learning styles through types of content and using proper labels for content hierarchy.
Repurpose Content into Multiple Formats to Accommodate All Learning Styles
How do you stay up-to-date with the news: radio, TV, or online articles? We all have different methods for how we prefer to consume information. Not all of us can pay attention to a podcast, some prefer to read the transcript instead. The practice of tapping into all learning styles by providing flexibility in how to access the information is called Universal Design for Learning (UDL).
UDL is popular across educational institutions, but marketeers, company trainers, and even leaders can use it’s principles to increase engagement and the comprehension of their messages.
How can marketers repurpose content?
- Create an audio version. Find your best blog posts, white papers, or other written content and turn it into an audio version. If you use WordPress, you can try the Play extension, or you can record the audio yourself.
- Create a video. Take the key points in your article, podcast, or presentation, and create a short video highlighting these takeaways. Video is a powerful tool for engagement and a great way to get creative.
- Provide a closed captions and/or a transcript. If your content is a video or a podcast, you should always provide a transcript for both accessibility and for those who prefer to read the content.
- Create an infographic. Many people are visual learners and infographics can help make the ideas presented more digestable.
Use Proper Hierachy when Creating Content
Hierarchy is not only important for SEO but also for accessibility. Proper hierarchy means that you are using HTML labels to structure your written content and indicate what you are presenting on the page.
You can use these styles for online content, PDFs, Microsoft Word, presentations, and even Google docs.
A properly marked up semantic structure is helpful for people who use screen readers. They can easily scan headings to get a sense of what a document contains.
How to Get Started with Accessibility
If the concept of online accessibility is new to you, don’t fret! Once you understand the key concepts of accessibility, you’ll be able to start building it into your everyday processes.
Here are some helpful articles to get started:
- 10 Tips for Making Web Video Accessible
- How Accessible Content can Reach a Wider Audience
- How to Make Social Media Content Accessible
- WCAG Guide